The Tale Between Financial Advisers and Social Media

Apr 30, 2018 by

The Tale Between Financial Advisers and Social Media

Note: This is Part 8 of a series of blog posts about financial advising. Click here to read all articles in this category.

Financial matters can prove to be a frustration to millennials like me. With so much going on in our lives, we find it hard to balance almost everything. There’s also that abundance of spending options, money matters on business and personal expenditures. Fortunately, superheroes are only one call away. When we find ourselves in financial distress, financial advisers are there to save us.

The millennial era is the new age for financial advisors. Social media and other technology advances have been dominating the financial industry now. We’ve come to the generation wherein handshakes and meetings in coffee shops are not enough to close a deal with a client, let alone get a client of your own. You need to up your game, and increasing your social media presence can be your first step.

Social media can be very beneficial for us millennials, and it can be beneficial on your part, too. Here are the reasons why social media should be a part of a financial advisor’s arsenal, and these should show how millenials, with the help of social media, can easily excel as a financial advisor.

Are you ready to establish a career as a financial advisor and take advantage of social media? Sign up here – https://goo.gl/forms/OQodpfxdBvbQYmda2.

  • Build a personal brand among your potential and existing clients.

The Information Age has gotten everyone, particularly investors, craving for helpful tips and advice that would help them build a sturdy financial plan.

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Social media platforms can prove to be effective marketing tools in this case. Sharing personal financing advice, market trend updates and industry-related news is a hassle-free way to show your expertise to your target niche market. And by showcasing your level of expertise on financial advising, you’re already showing your target clients your capabilities and the reason why they should trust you with their financial advising needs. Although breaking the traditional way of building your credibility and gaining clients is hard to do, building your online presence is way easier than calling potential clients on the phone for hours.

If that’s not convincing enough, imagine this. Let’s say you have 2,000 friends on Facebook, in which an estimated 1,400 are active users. You post an article about a beginner’s guide on investing in the stock market. Assuming that half of your active Facebook friends read your shared article, then you’ve just accumulated an estimated number of 700 potential clients. That’s not counting the potential of other people seeing the post as your friends share your post.

And the best part about social media? IT’S FREE. You can now market your expertise in the most cost-efficient way.

  • More chance to end up in Google’s search results

People nowadays turn to the internet for their searching needs. If they’re looking to hire a financial advisor, a simple type in the search bar will give them a list of available financial advisors. If you want to set your name out in Google’s top results, you should take your social media gaming to the next level.

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When we search something on Google, the search engine shows photos related to the search term(s), social media profiles and websites or articles related to the person or question being searched. The reason behind this is that Google returns the exact or the most relevant result before anything else. Since your photos and your social media profiles are directly related to your name, they’re the first results to pop up in the search list. So if you want to be seen among the high ranks, increase your social media presence more.

Social media can also prove to be more beneficial than websites. Social media platforms “require” users to update several times, whereas websites don’t require that much of an attention. Being active on social media helps potential clients to find you, which means good news for your business.

Are you ready to establish a career as a financial advisor and take advantage of social media? Sign up here – https://goo.gl/forms/OQodpfxdBvbQYmda2.

  • A new way to get in touch with clients

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Providing top notch customer service and financial expertise is now made possible with social media. When client wants to contact you or inquire for your services, they can just easily send you a message on your social media profiles. It saves time and effort on both you and your client’s side.

  • Connect with the younger generation of investors

With the new generation coming in, the investor demographic is gradually being invaded by the millennial population. Young entrepreneurs, heirs and more are looking for guidance on their financial aspects, and the first thing they turn to for help is the ever-friendly social media. Since the millennial population always hang outs on several social media platforms such as Facebook, Instagram and Twitter, it’s easier to attract potential millennial clients on these sites. To put it in another way, it’s easier to catch a fish when you put the bait on a spot where fishes are abundant.

If you put yourself out there in the social media platforms, these young clients to-be will be aware of your services, and eventually, will ask for your expertise on their financial and investment matters.

The Bottom Line

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All in all, being in social media helps clients to become aware of your presence and know that you are reachable anytime, anywhere. The availability of your expertise could be an influential factor on a client’s decision in choosing a financial advisor. Your social media presence is also a major plus for the millennials looking for financial advisors. So step out of the old ways and let the social media world know that you’re the best of the best in terms of financial advisory!

Are you ready to establish a career as a financial advisor and take advantage of social media? Sign up here – https://goo.gl/forms/OQodpfxdBvbQYmda2.

Photo credits: Pixabay.com

Reine Tubig

Reine is an ambivert lover of writing. She is a wanderer lost in the galaxies of her own thoughts, and turns the fairy dusts of her mind into a constellation of words. When drifting back to earth from space, she either has her nose tucked deeply in a book, battling fantastical creatures in video games or fangirling over animé.

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