Press release – Comfort is the thing that runs in the fashion world today. Walking and running shoes have become an inevitable part of any wardrobe and they have become more fashionable as ever. With this, SM introduced Kicks – the new SM brand that carries its sneakers and canvass shoes for ladies, making walking around more comfortable and fashionable at the same time.
What’s more beautiful about Kicks is that it can be customized by the wearer. Whether it is acrylic paints, beads or patches, it is not impossible to emanate the wearer’s individuality with Kicks.
With this, SM Store will be staging the Design Your Own Kicks event this coming Sunday at The Events Center of SM City Lipa.
Those who would want to join this activity should first buy their Kicks shoes and art materials from SM on their selling activity on August 20 which is also at the Events Center. Once the purchase is made, participants may register their names in the allotted registration area and wait until the start of the DIY activity at 2pm.
Five on the spot winners shall receive their 2nd pair of Kicks shoes and by just posting their entry on Instagram using the hashtag #StrpUpWithKicksXLipa 2 winners will have a chance to win 5000 pesos worth of SM Shopping Money. The criteria for judging includes 30% creativity, 25% originality, 25% Overall Impact/Appeal (Neatness, Quality, Color Harmony) and 20% use of SM Stationery. Instagram winners shall be announced on August 25.