Lipa City – Make peace with sensitive skin with The Body Shop’s new Almond Milk & Honey bath and skin care range. Enriched with Community Trade almond oil from the Alicante region of Spain, and Community Trade honey from the UNESCO Sheka rainforest in Ethiopia, this caring new range is as kind to the environment as it is your skin.
Our almond oil comes from almond nuts grown by expert farmers in the Alicante region of Spain. To collect the precious honey sourced from the Sheka rainforest biosphere reserve, The Body Shop works with the “bee whisperers” of Beza Mar, a group dedicated to improving the livelihood of Ethiopian beekeeping communities and maintaining their traditional, natural way of working with the bees. This helps support the sustainable use of the forest by providing a steady income to local people who might otherwise be forced to agriculture that could lead to deforestation.
Alongside with its campaign “Make love not war with sensitive skin”, The Body Shop also wants people to embrace sensitivity, to show kindness and empathy to all the sensitive issues seen in social media. For this, it has selected Almond Milk & Honey ambassadors who give support to the brand’s values through social media.
Almond Milk & Honey ambassadors who are lending their voice to be optimistic to all things sensitive are Stacy and Danah Gutierrez, who promote embracing your own body shape; Jigs Mayuga who has a passion for the Makeup Industry and CrossFit shows that it’s okay to embrace femininity and masculinity at the same time; Chinchin Obcena who stands up positively in her blogs despite having its fair share of bashers; and Edcell Ched who experienced a social media bashing but chose to keep a smiling face. They are asking you, to follow them, to make love and not war.
The Body Shop now accepts SM Advantage Card for points earning and redemption, SM and Sodexo premium pass in all The Body Shop stores nationwide.
The Body Shop was founded in 1976 by Dame Anita Roddick in Littlehampton, England. The beauty brand pioneered corporate activism and was built on a philosophy that business can be a force for good. With its brand expression, Beauty with Heart, the company continues to be focused on five core values; Against Animal Testing, Support Community Fair Trade, Activate Self Esteem, Defend Human Rights and Protect The Planet. All products are created using the finest ingredients sourced from the four corners of the globe, which are not tested on animals and are 100% vegetarian. The Body Shop has been in the Philippine market for eighteen years with over 55 strategically located stores nationwide.
“Today, our commitment is stronger than ever; to enrich, not exploit. For us, this means enriching people as well as our planet, its biodiversity and resources. We are committed to working fairly with our farmers and suppliers and helping communities to thrive. Our products enrich, but never make false promises and are never tested on animals. We are proud to be original, irreverent and campaign for what’s right; together we can do it. Enrich Not Exploit. It’s in our hands.” – The Body Shop
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