Lipa City – Japanese fast fashion brand MINISO recently opened its 81st branch in the Philippines and the fourth in the Province of Batangas last June 28. Miniso is located at the second level of SM City Lipa’s Main Mall. The store opened with a Sake (traditional Japanese rice wine) toast ceremony led by Miniso executives: Nelson Tumbaga (Operations Manager), Shirlene Sy (Merchandising Manager) and Andrew Ybarbolazo (Sr. Marketing Manager). Also present to grace the event were SM executives: South 4 Regional Operations Manager Juan Marius Cortez, SM City Lipa Mall Managers John Mauhay and Karen Cunanan, and SM City Lipa Leasing Managers Winnie Constantino and Lariza Pagtananan. 

SM City Lipa shoppers can now enjoy Miniso’s wide selection of creative and low-priced products ranging from Creative Home Necessities, Health & Beauty, Fashion Accessories, Stylistic Gifts, Office Supplies, Stationery Gifts, Seasonal Products, Boutique Package Decoration, Digital Accessories and Food and Drink.  

 Just in time for back to school season, Miniso also has creative and affordable school supplies perfect for kids this coming school year. There are We Bare Bears inspired notebooks, colorful pens and notepads. School will also be more fun and exciting with Miniso’s Adventure Time inspired back packs and pencil cases that kids would surely love. 

Headquartered in Tokyo, Japan, Miniso was jointly founded by its Chief Designer Miyake Junya and Young Chinese Entrepreneur Jacky Ye with their three core values: Quality, Idea and Low Price.   Miniso has always been dedicated in providing quality, creative and well-designed products as it persists in selecting fine materials from all over the world. Likewise, Miniso being a one stop shop also enriches the lives of its customers by giving them a wide range of quality products and at the same time keeping the MINISO promise- without having to spend much!

To date, it has opened more than 2,100 stores around the world – the United States, Canada, Russia, Singapore, Brazil, Saudi Arabia, the United Arab Emirates, Turkey, South Africa, Korea, Malaysia, Thailand and the Philippines.  Miniso continues to bring its creative and quality way of life to its customers as it targets to end this year with a total of 100 stores nationwide. For more updates follow Miniso Philippines at Facebook and Instagram. 

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Jayzar Recinto

Founder/Chief Storyteller at Hello Lipa
As a frustrated chef, Jay puts his Certificate in Culinary Arts from the International School for Culinary Arts & Hotel Management to good use by eating...a LOT. As the co-founder and head blogger for Hello Lipa, you'll often see Jay touring the city for the best places to dine in and the most fun events to attend. If not doing Hello Lipa duties, you'll see Jay either at a Starbucks or at the gym, if not doing hubby and daddy duties at the Recinto/Hello Lipa HQ.
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