Lipa City – Thirty women and youngsters were given free hairdressing training by the world renowned beauty care brand Schwarzkopf Professional.  The training is part of Schwarzkopf’s “Shaping Futures”, a unique training program, dedicated to teaching disadvantaged youngsters the craft of hairdressing so they can forge a brighter future for themselves. Its unique training program has powered its growth around the world, with Jordan and the Philippines, two of the five new country additions in 2014.

The beneficiaries were chosen through Schwarzkopf’s partnership with SOS Children’s Village.  The trainees came from as far as Davao in the south and Bataan in the north.  They were given five modules during the two-week training for which volunteer Schwarzkopf hairstylists from New Zealand and Australia lovingly shared their time and skills in hair cutting, hair perming, hair coloring, hair styling and hair re-bonding.


On May 20, the thirty trainees were given the chance to showcase their newly acquired skills during Shaping Future’s commencement exercises in a hair fashion show at SM City Lipa.  Instead of formal congratulatory handshake which is done during the acceptance of their certificates, the attendees and trainers gratefully hugged each other which was felt by many as a very sincere “thank you” and “good bye”.

Schwarzkopf Shaping Future also provided livelihood starter packs for the training graduates that they can use as they start their new profession as hair dressers.

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Jay Recinto

Co-Founder/Head Blogger at Hello Lipa
As a frustrated chef, Jay puts his Certificate in Culinary Arts from the International School for Culinary Arts & Hotel Management to good use by eating...a LOT. As the co-founder and head blogger for Hello Lipa, you'll often see Jay touring the city for the best places to dine in and the most fun events to attend. If not doing Hello Lipa duties, you'll see Jay either at a Starbucks or at the gym, if not doing hubby and daddy duties at the Recinto/Hello Lipa HQ.
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