Lipa City – Thanks to the kind-hearted shoppers who participated in the 2017 SM Bears of Joy Program, a total of 426 stuffed bear toys were gifted to some children in Lipa City. Started in 2015, Bears of Joy were sold during the Christmas season in SM Stores nationwide for two hundred pesos for a couple of bears.  One bear goes to the customer, while the other is for donation, though there are some customers who chose to donate both bears to charity. 




The turnover of the donated bears was headed by SM Lipa’s Mall Manager Liza F. Dimaculangan together with some volunteer employees from SM City Lipa last December 27. 

SOS Children's Village
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SM Lipa’s Mall Manager Liza F. Dimaculangan (left) together with Accounting Manager Evelyn Cueto (center) and Leasing Manager Minabelle Llanes led the turnover of the Bears of Joy to the children of SOS Children’s Village.

Part of the 426 bears went to SOS Children’s Village in Lipa City, while the other went to the children of the maintenance and security personnel of SM City Lipa.

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Jayzar Recinto

Founder/Chief Storyteller at Hello Lipa
As a frustrated chef, Jay puts his Certificate in Culinary Arts from the International School for Culinary Arts & Hotel Management to good use by eating...a LOT. As the co-founder and head blogger for Hello Lipa, you'll often see Jay touring the city for the best places to dine in and the most fun events to attend. If not doing Hello Lipa duties, you'll see Jay either at a Starbucks or at the gym, if not doing hubby and daddy duties at the Recinto/Hello Lipa HQ.
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