SM City, Lipa City – April 8, 2012 – Go beyond stylish shopping as Surplus unveils its exciting new look at SM City Lipa.

Illuminating the store’s entrance is a bright Surplus signage that welcomes every shopper into a treasure trove of great fashion finds. Surplus store’s latest look, which signals a brand new identity, invigorates the shopping vibe with curved walls and walk path that creates a seamless transition from one area to another. On the other hand, dark gray floor tiles form a circular spot at the mid-part of the store to emphasize the merchandise mix.

L-R:  Surplus AVP-Operations Robert Saquian, DTI Batangas OIC- Provincial Directors Office Ms. Marissa Argente, Surplus SVP Ms. Aida dela Cruz, Surplus Display Manager Jason Darang

Overall materials and lighting used in the new store creates an urban yet youthful ambience, while modern day graphics add excitement to the shopping experience. A specifically designed series of touch points – store windows and LCD television sets playing fashion videos – show customers the coolest store finds and how to mix and match their wardrobe essentials. Shopping at the new store is easy as the items are labeled according to their categories.

SM City Lipa Surplus
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New Surplus Store at SM City Lipa

Surplus’s new edgy look also brings forward a lifestyle that is so now, new, and fun. Shoppers will continue to enjoy mixing, matching, and layering great fashion finds at incredible savings at Surplus. There are trendy tees, shorts, and pants for the fashion forward. Women can also find fun and fab tops, as well as pretty and flirty skirts for everyday wear. The store also carries great selection of accessories and novelty items plus trendy shoes and fashionable bags.

Be among to visit Surplus’ updated store located at Second floor of SM City Lipa. Also check out Surplus store at Walter Mart Tanauan. Stay updated as Surplus goes interactive. Like them at Facebook and Twitter at SurplusPH and enjoy great fashion deals on Instagram at surplus_ph.

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Jayzar Recinto

Founder/Chief Storyteller at Hello Lipa
As a frustrated chef, Jay puts his Certificate in Culinary Arts from the International School for Culinary Arts & Hotel Management to good use by eating...a LOT. As the co-founder and head blogger for Hello Lipa, you'll often see Jay touring the city for the best places to dine in and the most fun events to attend. If not doing Hello Lipa duties, you'll see Jay either at a Starbucks or at the gym, if not doing hubby and daddy duties at the Recinto/Hello Lipa HQ.
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