Lipa City – Bata, a global shoe brand opened its first store in the Southern Tagalog region last June 1 at the Annex Building of SM City Lipa. The grand opening is also coincided with the launching of its Star Wars x Bata Heritage Shoe Collection.
For Spring/Summer 2018, Bata Heritage showcases iconic Star Wars characters on a capsule collection of Bata Bullets and Bata Tennis.
“The retro feel of the original Star Wars by George Lucas was the starting point of the collaboration, as it echoes the legacy of Bata, a company started in 1894 that still produces its iconic styles today,” says Charles Pignal, Bata Group Heritage Director.
Originally created in 1964 to shoe the Baltimore Bullets basketball team, the Bata Bullets was relaunched in 2016 as a testament to the brand’s value of endurance. For this collaboration, the Bullets come in high-top versions in black or white canvas, with red or blue ‘Star Wars’ rubber patch on the side and matching piping around the shoe as well as top eyelet. The iconic light saber from the movie is featured at the back of the sneaker, which is lined with an allover pattern that is the combination of the Light Side and Dark Side of the Force symbols.
The first Bata Tennis shoe has been manufactured since 1936 in India for school children to wear for their Physical Education classes and continues today to be one of the brand’s best-selling shoes. For SS18, the low-top version has been revamped with tricolored graphics of Darth Vader, R2D2 and the Storm Trooper. Both Vader and the Trooper’s drawings are available in white, black and grey, while R2D2 comes in a fresh white, blue and grey combination.
About Bata Heritage
Bata was founded by Tomas Bata in 1894 in the village of Zlin, in what is now the Czech Republic. To fulfill his objective to “shoe mankind”, Bata developed many shoe-making techniques and pioneered responsible capitalism, as he believes that the purpose of business was to serve customers, employees, and communities.
Company towns called “Batavilles”, which featured employee housing, schools and other facilities, were built across the world as the company expanded. Today Bata remains a family business that serves one million customers a day around the world and maintains its focus on corporate responsibility.
Even though it is a global company now headquartered in Switzerland, the brand caters to the unique local needs of customers in countries across Europe, Africa, Asia and Latin America, where it is honored to be considered a trusted local brand.
In 2014, to celebrate its 120th anniversary, Bata launched its Bata Heritage collection to showcase heritage products from its vast archives of shoes that had a real impact in many different countries.